검색어 : 통합검색[Burns Alvin C.]
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21
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Teaching experientially with the Madeline Hunter Method: An application in a marketing research course
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Burns, Alvin C.;
Louisiana State University;
(Simulation & gaming,
v.37,
2006,
pp.284-294)
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22
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Why the Name of This Column Has Changed & Review of the SPSS<sup>®</sup>
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Burns, Alvin C.;
Louisana State University;
(Marketing education review,
v.5,
1995,
pp.81-83)
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23
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Designing a Marketing Analytics Course for the Digital Age
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Liu, Xia;
Burns, Alvin C.;
Marketing, William G. Rohrer College of Business, Rowan University, Glassboro, NJ, USA;
Marketing, E.J. Ourso College of Business, Louisiana State University, Baton Rouge, LA, USA;
(Marketing education review,
v.28,
2018,
pp.28-40)
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24
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Children's influence in purchase decisions: a social power theory approach
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Flurry, L.A.;
Burns, Alvin C.;
;
(Journal of business research,
v.58,
2005,
pp.593-601)
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25
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Changing tastes: the adoption of new food choices in post-reform China
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Veeck, Ann;
Burns, Alvin C.;
;
(Journal of business research,
v.58,
2005,
pp.644-652)
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26
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Computer Simulation Games in Marketing: Past, Present, and Future
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Burns, Alvin C.;
Gentry, James. W.;
;
(Marketing education review,
v.2,
1992,
pp.3-13)
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27
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Factors Affecting Childrens Store Loyalty: An Empirical Examination Of Two Store Types
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Williams, Laura A.;
Burns, Alvin C.;
;
(Journal of applied business research,
v.17,
2011,
)
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28
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Factors Moderating the Resolution of Preference Conflict in Family Automobile Purchasing
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Burns, Alvin C.;
Granbois, Donald H.;
Louisiana State University;
Indiana University.;
(JMR, Journal of marketing research,
v.14,
1977,
pp.77-86)
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29
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The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education
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Fritzsche, David J.;
Burns, Alvin C.;
Penn State Great Valley;
Louisiana State University;
(Simulation & gaming,
v.32,
2001,
pp.85-96)
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30
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Motivating Students to Engage in Experiential Learning: A Tension-To-Learn Theory
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Burns, Alvin C.;
Gentry, James W.;
Louisiana State University,;
University of Nebraska,;
(Simulation & gaming,
v.29,
1998,
pp.133-151)