검색어 : 통합검색[Grewal Dhruv]
총 188건 중 188건 출력
, 4/19 페이지
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31
- Communication design logics and innovation management
- Ludwig Stephan; Herhausen Dennis; De Luca Luigi; Grewal Dhruv; Monash University Caulfield East Victoria Australia; Vrije Universiteit Amsterdam Amsterdam The Netherlands; Cardiff Business School Cardiff; Tecnológico de Monterrey Monterrey Mexico; (Journal of Product Innovation Management, v., 2024, )
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32
- Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
- Kavanoor, Sukumar; Grewal, Dhruv; Blodgett, Jeff; ; (Journal of business research, v.40, 1997, pp.219-227)
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33
- Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size
- Grewal, Dhruv; Marmorstein, Howard; Sharma, Arun; ; (The Journal of consumer research, v.23, 1996, pp.148-155)
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34
- Retail Environment, Self-Congruity, and Retail Patronage : An Integrative Model and a Research Agenda
- Sirgy, M.Joseph; Grewal, Dhruv; Mangleburg, Tamara; ; (Journal of business research, v.49, 2000, pp.127-138)
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35
- Optimal Returns Policy under Demand Uncertainty
- Gurnani, Haresh; Sharma, Arun; Grewal, Dhruv; ; (Journal of retailing, v.86, 2010, pp.137-147)
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36
- Low price signal default: an empirical investigation of its consequences
- Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv; ; (Journal of the Academy of Marketing Science, v.35, 2007, pp.76-88)
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37
- The Future of Marketing Analytics and Public Policy
- Davis, Brennan; Grewal, Dhruv; Hamilton, Steve; ; (Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan, v.40, 2021, pp.447-452)
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38
- Viewpoint: from Star Trek to “Service Trek”: these are the voyages of the service community
- Wetzels, Martin; Wetzels, Ruud; Grewal, Dhruv; ; (The journal of services marketing, v.39, 2025, pp.69-75)
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39
- How the Order of Sampled Experiential Products Affects Choice
- Biswas, Dipayan; Grewal, Dhruv; Roggeveen, Anne; Assistant Professor of Marketing, Bentley University; Toyota Chair in Commerce and Electronic Business and Professor of Marketing; Associate Professor of Marketing, Babson College; (JMR, Journal of marketing research, v.47, 2010, pp.508-519)
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40
- The Evolution and Future of Retailing and Retailing Education
- Grewal, Dhruv; Motyka, Scott; Levy, Michael; Babson College, Babson Park, MA, USA; Keck Graduate Institute, Claremont, CA, USA; Babson College, Babson Park, MA, USA; (Journal of marketing education : JME, v.40, 2018, pp.85-93)
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