검색어 : 통합검색[Grewal Dhruv]
총 188건 중 188건 출력
, 5/19 페이지
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41
- Generative AI and Marketing Education: What the Future Holds
- Guha, Abhijit; Grewal, Dhruv; Atlas, Stephen; University of South Carolina, Columbia, USA; Babson College, MA, USA; University of Rhode Island, Kingston, USA; (Journal of marketing education : JME, v.46, 2024, pp.6-17)
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42
- A Study of Information Search Behavior During the Categorization of New Products
- Ozanne, Julie L.; Brucks, Merrie; Grewal, Dhruv; ; (The Journal of consumer research, v.18, 1992, pp.452-463)
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43
- Consumer Responses to CSR News of Family Business Brands: An Experimental Approach
- Jaufenthaler, Philipp; Schroll, Roland; Grewal, Dhruv; University of Innsbruck, Innsbruck, Austria; University of Innsbruck, Innsbruck, Austria; Babson College, Babson Park, MA, USA; (Family business review : journal of the Family Firm Institute, v.37, 2024, pp.431-448)
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44
- Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?
- Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv; Department of Marketing and Supply Chain Management, Wayne State University.; Department of Marketing and Supply Chain Management, Wayne State University.; Toyota Chair in E-Commerce and Electronic Business, Department of Marketing, Babson College; (Journal of marketing, v.75, 2011, pp.124-138)
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45
- Retail Branding and Customer Loyalty: an overview
- Grewal, Dhruv; Levy, Michael; Lehmann, Donald R.; ; (Journal of retailing, v.80, 2004, pp.ix-xii)
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46
- AI is Changing the World: Achieving the Promise, Minimizing the Peril
- Grewal, Dhruv; Guha, Abhijit; Becker, Marc; Toyota Chair in E-Commerce and Electronic Business and Professor of Marketing, Department of Marketing, Babson College, Babson Park, MA, USA; Darla Moore School of Business, University of South Carolina, Columbia, USA; Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, Netherlands; (Journal of macromarketing, v.44, 2024, pp.936-947)
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47
- An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market
- Talukdar, Debabrata; Gauri, Dinesh K.; Grewal, Dhruv; ; (Journal of retailing, v.86, 2010, pp.337-355)
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48
- Consumer Responses to the Timing of Product Breakdowns in the Presence of Manufacturers' Warranties
- Lassar, Walfried M.; Grewal, Dhruv; Marmorstein, Howard; ; (Journal of business and psychology, v.14, 1999, pp.355-371)
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49
- The Effect of Compensation on Repurchase Intentions in Service Recovery
- Grewal, Dhruv; Roggeveen, Anne L.; Tsiros, Michael; ; (Journal of retailing, v.84, 2008, pp.424-434)
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50
- AI is Changing the World: For Better or for Worse?
- Grewal, Dhruv; Guha, Abhijit; Becker, Marc; Toyota Chair in E-Commerce and Electronic Business and Professor of Marketing, Department of Marketing, Babson College, Babson Park, MA 02457, USA; Associate Professor of Marketing, Darla Moore School of Business, University of South Carolina, Columbia, USA; PhD Candidate, School of Business and Economics, Maastricht University, Maastricht, The Netherlands; (Journal of macromarketing, v.44, 2024, pp.870-882)
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