총 188건 중 188건 출력
, 7/19 페이지
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61
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Loyalty in e-Tailing : A Conceptual Framework
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Grewal, Dhruv;
Lindsey-Mullikin, Joan;
Munger, Jeanne;
Babson College;
Babson College;
University of Southern Maine;
(Journal of relationship marketing,
v.2,
2004,
pp.31-49)
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62
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Using artificial intelligence to advance sustainable development in industrial markets: A complex adaptive systems perspective
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Satornino, Cinthia Beccacece;
Du, Shuili;
Grewal, Dhruv;
;
(Industrial marketing management,
v.116,
2024,
pp.145-157)
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63
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Building Store Loyalty Through Service Strategies
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Grewal, Dhruv;
Krishnan, Ram;
Lindsey-Mullikin, Joan;
Babson College, Babson Park, MA;
University of Miami, Coral Gables, FL;
Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA;
(Journal of relationship marketing,
v.7,
2008,
pp.341-358)
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64
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The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges
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Voss, Glenn B.;
Parasuraman, A.;
Grewal, Dhruv;
College of Management, North Carolina State University.;
College of Business Administration, University of Miami.;
College of Business Administration, University of Miami.;
(Journal of marketing,
v.62,
1998,
pp.46-61)
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65
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Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
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Puccinelli, Nancy M.;
Wilcox, Keith;
Grewal, Dhruv;
Saï
d Business School, Oxford Institute of Retail Management, Oxford University;
Columbia Business School, Columbia University;
Division of Marketing, Babson College;
(Journal of marketing,
v.79,
2015,
pp.1-18)
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66
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The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
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Grewal, Dhruv;
Monroe, Kent B.;
Krishnan, R.;
Department of Marketing, University of Miami.;
University of Illinois.;
Department of Marketing, California Polytechnic Institute and State University.;
(Journal of marketing,
v.62,
1998,
pp.46-59)
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67
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Understanding the Role of Complaint Handling on Consumer Loyalty in Service Relationships
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Rothenberger, Sandra;
Grewal, Dhruv;
Iyer, Gopalkrishnan R.;
Department of Strategic Management, Marketing and Tourism, Innsbruck University School of Management, Innsbruck, Austria;
Babson College, Babson Park, MA;
Center for Services Marketing & Management, Florida Atlantic University, Boca Raton, FL;
(Journal of relationship marketing,
v.7,
2008,
pp.359-376)
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68
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Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
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Ma, Yu;
Ailawadi, Kusum L.;
Grewal, Dhruv;
Department of Marketing, Business Economics, and Law, School of Business, University of Alberta;
Tuck Business School, Dartmouth College;
Babson College;
(Journal of marketing,
v.77,
2013,
pp.101-120)
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69
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Can you trust a customer's expression? Insights into nonverbal communication in the retail context
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Puccinelli, Nancy M.;
Motyka, Scott;
Grewal, Dhruv;
Saï
d Business School, Oxford University and College of Business Administration, Northeastern University;
Brandeis University;
Babson College;
(Psychology & marketing,
v.27,
2010,
pp.964-988)
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70
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The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence
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Marmorstein, Howard;
Grewal, Dhruv;
Fishe, Raymond P. H.;
;
(The Journal of consumer research,
v.19,
1992,
pp.52-61)