Mass media
Pierre Sorlin
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Mass media / Pierre Sorlin. |
| 개인저자 | Sorlin, Pierre. |
| 발행사항 | London ; New York : Routledge, 1994. |
| 형태사항 | 158 p. ; 21 cm. |
| 총서사항 | Key ideas |
| ISBN | 0415110238 : 0415072093 (pbk.) : |
| 서지주기 | Includes bibliographical references (p. [151]-153) and index. |
| 일반주제명 | Mass media. |
| 비통제주제어 | Mass media |
| 분류기호 | 302.23 |
| 언어 | 영어 |
목차
목차 일부
CONTENTS
Acknowledgements = ⅵ
Introduction = 1
Chapter 1 Audiences = 15
The media and 'their' public = 18
The uses of media = 28
How audiences form = 44
Chapter 2 Contents = 59
Information = 60
Relaxa...
Acknowledgements = ⅵ
Introduction = 1
Chapter 1 Audiences = 15
The media and 'their' public = 18
The uses of media = 28
How audiences form = 44
Chapter 2 Contents = 59
Information = 60
Relaxa...
목차 전체
CONTENTS
Acknowledgements = ⅵ
Introduction = 1
Chapter 1 Audiences = 15
The media and 'their' public = 18
The uses of media = 28
How audiences form = 44
Chapter 2 Contents = 59
Information = 60
Relaxation = 80
Conflict and negotiation = 90
Chapter 3 Media makers = 102
Strategies = 103
Networks = 115
Professionals = 128
Conclusion = 144
Suggestions for further reading = 151
Index = 154
Acknowledgements = ⅵ
Introduction = 1
Chapter 1 Audiences = 15
The media and 'their' public = 18
The uses of media = 28
How audiences form = 44
Chapter 2 Contents = 59
Information = 60
Relaxation = 80
Conflict and negotiation = 90
Chapter 3 Media makers = 102
Strategies = 103
Networks = 115
Professionals = 128
Conclusion = 144
Suggestions for further reading = 151
Index = 154
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