상세정보

Edited and introduced by Morgen Witzel

상세정보
자료유형	단행본
서명/저자사항	The development of modern advertising / Edited and introduced by Morgen Witzel.
개인저자	Witzel, Morgen Casson, Herbert Sampson, Henry Nicoll, D. Scott, Walter Drill Cherington, Paul Shaw, Arch W. Tregurtha, C. Maxwell Frings, J.W.
발행사항	Bristol : Thoemmes, 2002.
형태사항	8 v. ; 22 cm.
ISBN	1855069830(v.8)
내용주기	1, Ads and sales / Herbert N. Casson. - 2, A history of advertising from the earliest times / Henry Sampson. - 3, Publicity / D. Nicoll. - 4, The theory and practice of advertising / Walter Dill Scott. - 5, Adversising as a business force / Paul Cherington. - 6, How to write advertisements that sell / Arch W. Shaw ; The art of silent salesmanship / C. Maxwell Tregurtha and J. W. Frings. - 7-8, Collected chapters and articles.
분류기호	659.1
언어	영어

전체 메세지가 없습니다
No.	등록번호	청구기호	소장위치	도서상태
1	738327	659.1 D489w v1	보존서고B1 B121-5-5	대출가능
2	738328	659.1 D489w v2	보존서고B1 B121-5-5	대출가능
3	738329	659.1 D489w v3	보존서고B1 B121-5-5	대출가능
4	738330	659.1 D489w v4	보존서고B1 B121-5-5	대출가능
5	738331	659.1 D489w v5	보존서고B1 B121-5-5	대출가능
6	738332	659.1 D489w v6	보존서고B1 B121-5-5	대출가능
7	738334	659.1 D489w v8	보존서고B1 B121-5-5	대출가능
8	738333	659.1 D489w v7	보존서고B2 B201-1-1	대출가능