상세정보

Barbara G. Cox, William Koelzer

상세정보
자료유형	단행본
서명/저자사항	Internet marketing / Barbara G. Cox, William Koelzer.
개인저자	Cox, Barbara G.,1946-. Koelzer, William.
발행사항	Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.
형태사항	xii, 324 p. : ill. ; 24 cm.
총서사항	Neteffect series
ISBN	0130336289 (pbk. : alk. paper)
서지주기	Includes index.
내용주기	Preface -- About the Authors -- Pt. 1 Businesses on the Web -- 1 Types of Businesses, Types of Sites: Introduction to E-Commerce -- Pt. 2 Creating and Building an Internet Presence -- 2 Standing Out from the Crowd: Positioning, Audience, and Goals -- 3 More than a Pretty Face: Web Site Content -- 4 The Key to Stickiness: Interactive Functions -- 5 Look 'n' Feel: Site Appearance and Organization -- Pt. 3 Getting Found -- 6 Portals, Vortals, Search Engines, and Directories -- 7 Internet Advertising of Your Web Site: Links, Banners, Tiles, and More -- 8 Promotion On and Off the Net and Print Advertising -- Pt. 4 Effective E-Mail -- 9 E-Mail Marketing -- 10 E-Mail Mechanics -- 11 Composing E-Mail -- Answers to Chapter Review Questions -- App. A Create an Internet Marketing Action Plan -- App. B Resources on the Web -- Glossary -- Index.
일반주제명	Internet marketing.
분류기호	658.84
언어	영어