Introduction to electronic commerce / 3rd ed
Turban, Efraim
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Introduction to electronic commerce / Efraim Turban, David King, and Judy Lang. |
| 개인저자 | Turban, Efraim. King, David. Lang, Judy. Turban, Efraim. |
| 판사항 | 3rd ed. |
| 발행사항 | Upper Saddle River, NJ : Pearson/Prentice Hall, 2011. |
| 형태사항 | xlii, 495 p. : ill.(some col.) ; 26 cm. |
| ISBN | 0136109233 (pbk.) 9780136109235 (pbk.) |
| 일반주기 |
Prev. ed. published under author: Efraim Turban.
Index: p. 482-495 |
| 서지주기 | References: p. [457]-467 |
| 내용주기 | Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects. |
| 일반주제명 | Electronic commerce. |
| 분류기호 | 658.872 |
| 언어 | 영어 |
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