상세정보

Turban, Efraim

상세정보
자료유형	단행본
서명/저자사항	Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contrib. from Linda Lai ... [et al.].
개인저자	Turban, Efraim. King, David R. Lang, Judy,1950-.
판사항	3rd ed., International ed.
발행사항	Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.
형태사항	539 p. : col. ill. ; 26 cm.
ISBN	9780138010140 (pbk.) 0138010145 (pbk.)
일반주기	First ed. published under title: Introduction to e-commerce / Efraim Turban and David King. 2003.
서지주기	Includes bibliographical references and index.
내용주기	Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
일반주제명	Electronic commerce.
분류기호	658.872
언어	영어